PROTOTYPE

Japan-France Joint Demonstration Experiment
on Traveler Paths - Part 3

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Japan-France Joint Demonstration Experiment on Traveler Paths – Part 3

During the period of Nov. 6 to 11, 2014, an experiment using an integrated card system exclusively for travelers was carried out for the purpose of developing a city platform that enables greater travel comfort for inbound travelers, who are expected to increase in number. This experiment was done at one of Europe’s largest integrated resorts (IR: an integrated tourism facility that combines exhibition facilities, hotels, commercial/leisure facilities, casinos, and other amenities) in France’s Enghien-les-Bains. With the use of IC cards for the experiment equipped with various functions for dedicated use by travelers, the experiment verified the utility of ICT services that enhance traveler convenience and reduce stress. This included the centralizing of entrance and payment procedures at each facility, being able to order at restaurants in one’s native tongue, and having access to travel information about places on the itinerary.

The experiment was done on approximately 20 participants engaging in embarkation procedures at Osaka International Airport and Haneda Airport and entailed a tour format to facilities at about ten locations, including Casino Barrière (located in France’s Enghien-les-Bains, one of the casinos with most sales in Europe), city restaurants, spas, hotels, and public art museums. The experiment was commissioned by the French department of Val-d’Oise (which enjoys a friendship connection to Osaka prefecture) and municipality of Enghien-les-Bains, and made possible through the assistance of casino operator Lucien Barrière Group,

At Osaka International Airport and Haneda Airport, experiment participants were immediately issued on their day of departure experimental IC cards that identified them by photo image on the day of departure, passport information such as full name and age, and other data such as their native language. By centralizing on the IC card the accumulation of data about behavior history and service use at the places participants stayed, it was possible for them to settle all facility charges, food and drink, and service charges at the time of hotel checkout, as well as display and order from multilingual menus at restaurants and spas.

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This is the third time that OPEN INNOVATION LAB. has implemented the Japan-France demonstration experiment. The experiment results from these three sessions will be subjected to verification in order to examine what motivated people to use facilities and what sort of connections exist between menu tendencies with digital signage read and amounts ordered. We will incorporate feedback from individuals who participated in the demonstration experiment and client as well as the thoughts of local governments in France in order to identify lessons that can be applied in terms of the specific infrastructure of Japan as it plays host to foreign visitors.

text:Junichi Suzuki